Client Success Story
One of my clients had their Execution interview, and the interviewer said their thinking was perfect! They felt comfortable, natural, and confident. ๐
Common Pitfall: Metrics Without Strategy
Most candidates would come up with a list of metrics, and then try to pick a couple of metrics as goals in hindsight.
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That's why we spent a lot of time on practicing how to frame the problem.
The Right Approach: Framing the Problem
Similar to the Product Sense interview where you don't jump to the solution space without analyzing the problem space, you'd follow a similar approach in Execution...
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Take the time to frame the problem and the "essence" of the product.
Understanding the "Essence" of a Product
The "essence" of a product refers to the core purpose and underlying user motivations.
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It's the fundamental reason the product exists, beyond just the specific functionality or mechanics.
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For example: the essence of Facebook Groups is to enable thriving online communities and connections.
So in the Execution/Analytical Thinking interviews, you'd want to think about:
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โถ What does it mean to enable communities that thrive?
โถ What does a thriving community mean?
Demonstrating Strategic Thinking
This line of thinking helps you demonstrate that you are a deep and strategic thinker.
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And the way you can demonstrate this is to bring your interviewer along a convincing narrative, through your storytelling,
โถ so that you can clearly communicate what metrics should be used for goaling such that the goaling metric is the closest proxy to measure the "essence" of the product,
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โถโถ and not just identify a list of metrics without thinking through whether these metrics should be used for tracking or goaling.
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