Here's how to answer "build a product for group travel" for L6+

How might you answer "build a product for group travel"

I went to Cancun with another family a few months ago. Even with all the modern travel apps and tools at our disposal, getting everyone aligned was the biggest challenge.

That’s why “building a product for group travel” is one of my favorite Product Sense questions because it hits home.

Why Traditional Solutions Fall Short

For this prompt, most candidates start by segmenting users into categories like families, friend groups, and business travelers.

This segmentation would naturally lead them down a path of building for

• Coordination (ie showing the itinerary)
• Logistics (ie payment splitting).

Notice that these solutions treat group travel like solo travel with extra steps?

They don’t actually address the fundamental challenge that makes group travel unique.

The Real Issue is Buy-In & Alignment

While coordination and logistics are true problems, a hairier problem is in getting buy-in and alignment.

It’s the part where:

• Someone feels their preferences weren’t considered
• The planner gets frustrated by constant vetoes and revisions

The stakes are high, because this is everyone’s precious vacation time and money.

Now the pain points are really hitting us deeply on an emotional level.

A Smarter Approach to Group Travel

And once you identify buy-in as the core challenge, your solution becomes more unique:

• AI-powered suggestions that optimize for group alignment.
• Interactive presentations that show how each person’s wishes are incorporated.
• Tools that help surface and resolve conflicts early to build consensus.

When you demonstrate this level of thinking, you are also showing that:

• You understand human psychology, not just feature lists.
• You can identify the problems beneath the surface.
• You think intentionally and strategically about the problem space.

So as you practice your next product sense question, ask yourself:

What is the crux of the problem?

Look for emotional and psychological factors, not just functional needs

My spicy take is that a creative thinking process doesn’t just solve practical problems, they address the human dynamics that make those problems challenging in the first place.